{"id":102128,"date":"2020-09-12T14:08:09","date_gmt":"2020-09-12T21:08:09","guid":{"rendered":"https:\/\/jonestown.sdsu.edu\/?page_id=102128"},"modified":"2025-04-13T11:57:25","modified_gmt":"2025-04-13T18:57:25","slug":"an-appeal-to-emotion-history-emotions-and-jonestown","status":"publish","type":"page","link":"https:\/\/jonestown.sdsu.edu\/?page_id=102128","title":{"rendered":"An Appeal to Emotion: <br>History, Emotions, and Jonestown"},"content":{"rendered":"<p><em>(<strong>Connor Ashley Clayton<\/strong> holds an MA in Modern History from from The University of Warwick, and a PhD from Queen Mary University of London. He is a regular contributor to <\/em>the jonestown report<em>. His complete collection of articles for this site is <a href=\"https:\/\/jonestown.sdsu.edu\/?page_id=111747\"><i>here<\/i><\/a>. He can be reached at\u00a0<a href=\"mailto:connorclayton96@gmail.com\">connorclayton96@gmail.com<\/a>.)\u00a0<\/span><\/em><\/p>\n<p>The study of Peoples Temple is a small area of research with fascinating potential. Since 1978, scholars of various disciplines have sought to contribute to the ever-growing pool of knowledge regarding the Temple, yet there are still large gaps present. This piece will attempt to emphasise the importance of one oft-overlooked facet of the study of Peoples Temple: the emotions and styles of management which predicated much of the behaviour and decision-making exhibited by the group and its leadership. As such, it is not the purpose of this author to criticise the excellent work which has already been produced on the Temple, but rather to stress how an understanding of the emotional communities which formed the group can help scholars to develop a fuller and arguably more humanistic approach to the study of the Temple and other comparative groups. Better understanding the behaviour and motivations of historical actors takes their actions out of the realm of the \u2018other.\u2019<\/p>\n<p>In a somewhat formulaic manner, this article will demonstrate three key points for consideration, in the hopes of provoking further discussion and research. First, the article will insist upon the growing importance of understanding the role of emotion in history. Second, the article will demonstrate that emotion has been touched upon in various discussions of the Temple and other comparative groups, yet rarely analysed \u2013 as such, it forms a natural progression of research. Finally, the article will demonstrate that emotion was indeed important to the members of Peoples Temple themselves, and that the source material is rich in evidence waiting to be examined. By the end of the piece, it is the hope of this author that a new perspective on the Temple can be developed by remembering the importance (although not necessarily the primacy) of emotional factors in key analyses. This author believes that in doing so, the behaviour and practices of a group like the Temple can be viewed in a much more three-dimensional, humanistic manner. In understanding the processes which contributed to the tragedy of 1978, we humanise it \u2013 and, perhaps, understand how any individual, regardless of race, creed, ideology, or belief, can be subject to the exact same social forces.<\/p>\n<p><strong>Emotion in History<\/strong><\/p>\n<p>The study of historical emotion is one which has proliferated greatly over the course of the last 50 years. Whilst a reconstruction of the study of emotions is outside of the purview of this piece, it is certainly worth mentioning some key historical works which have utilised emotional analyses in ways which have greatly contributed to their fields of study. A fantastic overview of this subject is Jan Plamper\u2019s 2015 book <em>The History of Emotions: An Introduction<\/em>, which not only surmises and interrogates various methodologies, but also critically establishes the intellectual frameworks on which our current understanding of emotions themselves rests. The first study I will mention is William M. Reddy\u2019s seminal article \u2018Sentimentalism and Its Erasure: The Role of Emotions in the Era of the French Revolution.\u2019<a title=\"\" href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/p>\n<p>Reddy\u2019s work has set an agenda for the role of emotions in social change. He argues that the dominant emotional style of 18th-century France, namely <em>sentimentalism<\/em>, had a clear, causal impact on the events and outcome of the French Revolution. Reddy built upon a large corpus of sociological, psychological, linguistic, and neural science to develop a theory of emotions which rests upon the core concept of the <em>emotive<\/em> \u2013 the first-person emotion statements made by individuals. Emotives such as \u2018<em>I love you<\/em>\u2019 or \u2018<em>I hate you\u2019<\/em> have an implicit, largely unconscious effect upon human cognition which involves an activation of thought material not unlike an automatic bodily-cognitive reaction. The issue with emotives is that they are not guaranteed to have a certain result. As Reddy points out, emotives can confirm, deny, change, or temper certain feelings (with the most likely outcome being an intensification of feeling). It is because of this uncertainty of outcome, Reddy argues, that societies, groups, and cultures develop styles of emotional management which inform how emotives are used or expressed. These styles can have widely different impacts and outcomes not only on personal history, but wider social history too. In the case of the French Revolution, Reddy\u2019s broader argument is that the larger emotional style of French society throughout the 18th century was sentimentalism, an emotional style which encouraged and rewarded public outpourings of humanistic emotion. On the eve of the Revolution, when the <em>cahiers de doleances<\/em> (lists of grievances produced by local delegations) called for moderate reform and certainly not revolution or abolition of the monarchy, it was the members of the French National Assembly who invoked sentimentalist emotives in their speeches which led to a much deeper, sweeping program of change than had been initially requested in the <em>cahiers<\/em>. One piece of evidence Reddy utilises here is the Assembly\u2019s own record of proceedings, which indicate the cascading, sweeping nature of benevolent reforms motioned specifically by members of the Assembly: \u2018The delegates of the provinces called <em>pays d\u2019Etats, yielding to the impulse of generosity\u2026.\u2019<\/em><a title=\"\" href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a> The impulse of generosity, according to Reddy, rests clearly upon a sentimentalist understanding of emotions which equated natural feeling with truth, and thus the elicitation of those feelings through emotives would confirm the moral truth of said emotions. This is demonstrated clearly as a political force when Reddy quotes Brissot \u2013 a core actor of French Revolutionary politics \u2013 in stating: \u2018<em>Reason shows me only shadows, where the moral sense enlightens and directs me.<\/em>\u2019<a title=\"\" href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a><\/p>\n<p>Reddy demonstrates how human emotion had a clear impact on historical development \u2013 a finding which certainly cannot be ignored. Whilst it perhaps need not be said that individuals in such a tumultuous period of history experienced intense emotions, it is how these emotions affected the playing-out of said history which is of interest. This is not to suggest that emotional factors take primacy over others . Indeed, the emotional styles of a group, society, or population are largely determined by the historical location of said group, and in turn help shape various cultural expressions. Aside from the core concept of the emotive, Reddy has, in other work, promoted concepts such as <em>emotional regime<\/em> and <em>emotional liberty<\/em> to describe monolithic, empowered attitudes to emotional expression, and freedom of emotional expression, respectively.<a title=\"\" href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a><\/p>\n<p>In a slightly more modern scenario, work produced by Elizabeth J. Perry has successfully emphasised the role of emotions in the Chinese Communist Revolution. In her article, titled <em>Moving the Masses: Emotion Work in the Chinese Revolution<\/em>, Perry demonstrates the centrality of emotions in radical political mobilisation.<a title=\"\" href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a> Perry\u2019s argument follows the general tenor that in order to generate mass popular support for the Chinese Communists, party officials and cadres launched campaigns of emotion work in order to ensure political mobilisation among the population. These campaigns utilised techniques such as <em>suku<\/em> (speaking bitterness), <em>kongsu<\/em> (self-criticism), and <em>sixiang gaizao<\/em> (thought reform) in order to ensure compliance with the Party by the peasants. This, Perry states, resulted in a \u2018textbook demonstration of how emotional energy may (or may not be) harnessed to revolutionary designs.\u2019<a title=\"\" href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a> Perhaps of most importance here would be the <em>suku<\/em> technique, which saw farmers, renters, and other agricultural and industrial peasants directly encouraged to <em>speak bitterly<\/em> about landowners, the wealthy, and counter-revolutionaries \u2013 even if they did not harbour any personal resentment \u2013 for the purpose of <em>developing<\/em> this sense of resentment, and then weaponizing it. Citing a large corpus of material, Perry emphasises how eyewitness accounts have allowed historians to reconstruct the ways in which Chinese Communists \u2018encouraged \u2013 indeed demanded \u2013 public expressions of anger, fear, and shame.\u2019<a title=\"\" href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a> Perry furthermore devotes a portion of her attention to the analysis of communist \u2018struggle meetings,\u2019 which were localised village meetings arranged by Cadres which \u2018unfolded as a kind of mass theatrical performance whose purpose was to harness emotional excitement to the Communist cause.\u2019<a title=\"\" href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a> Perry\u2019s work as such touches upon a number of bases, including crowd emotion (or collective emotion), the link between political mobilisation and emotion, and in particular how this was used by 20<sup>th<\/sup> century Chinese Communists (although she does concede Nationalist forces under Chiang Kai Shek simply utilised other methods and other emotions \u2013 less successfully). Parallels can be drawn between these mobilisation techniques, the nature of crowd emotional participation and the techniques employed by Peoples Temple leadership \u2013 particularly after the migration to the Temple\u2019s Agricultural Project (informally known as Jonestown). At the very least (and this is a suggestion which only further research will confirm or deny) it suggests that emotional analyses will offer a better understanding of the techniques employed by Jones and the community-at-large (both consciously and unconsciously) to maintain community identity, momentum and structure.<\/p>\n<p>These are but two examples which insist the importance of emotional factors in any kind of historical analysis. Other historians have sought to emphasise the links between emotion and other factors in history. Work completed by John Corrigan has demonstrated the link between worship services, ritual and emotions (whilst also emphasising the role of collective emotions in shaping belief and action).<a title=\"\" href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a> Barbara Rosenwein, esteemed medievalist, has similarly devoted a large portion of her academic focus on attempting to reconstruct the emotional communities of the past \u2013 by examining the moral frameworks shared by social groups as presented in works of literature, art, and letters.<a title=\"\" href=\"#_ftn10\" name=\"_ftnref10\">[10]<\/a> The larger point this author is attempting to make is that for a while now, historians have appreciated and attempted to fully understand the role of emotions in human social and personal praxis. Despite this broader methodological shift, little attention has been paid to the role of emotion within Peoples Temple. Perhaps the clearest example of a scholar at least suggesting the relevance of such factors however is Rebecca Moore, one of the leading voices of Peoples Temple and New Religious Movement research.<\/p>\n<p><strong>Emotion and New Religious Movements<\/strong><\/p>\n<p>The seminal work <i><a href=\"https:\/\/jonestown.sdsu.edu\/wp-content\/uploads\/2021\/06\/Peoples-Temple-and-Black-Religion.pdf\">Peoples Temple and Black Religion in America<\/a><\/i> (2004), edited by Moore, Anthony B. Pinn and Mary R. Sawyer, places repeated emphasis is made on the link between Peoples Temple as an organisation, and its historic roots in practical black worship traditions. At multiple points however, either through Moore\u2019s own words or through editorial prerogative of included essays, brief attention is paid to the importance of emotional factors within the black worship tradition itself. Milmon F. Harrison\u2019s essay, \u2018Jim Jones and Black Worship traditions,\u2019 which comprises Chapter 7 of the larger work, focuses on what exactly those worship traditions include, and how they were utilised by Jim Jones himself. One such aspect Harrison identifies is the core value of \u2018freedom of <em>emotional and ecstatic display<\/em> in the context of worship,\u2019 which is nurtured by the call-and-response preaching framework, the use of music, dance, clapping, and individual testimonial.<a title=\"\" href=\"#_ftn11\" name=\"_ftnref11\">[11]<\/a> Following this essay is a piece by J. Alfred Smith, contemporary black pastor of Temple leader Jim Jones, who writes that: \u2018even when he changed his message, he didn\u2019t change his style. That was his delivery wagon\u2026 The problem was that eventually people responded only to the style of preaching instead of what he had to say.\u2019<a title=\"\" href=\"#_ftn12\" name=\"_ftnref12\">[12]<\/a> Even contemporaries of Jones recognised his utilisation of a certain <em>style<\/em>, and the power that style had in keeping Peoples Temple together. That style, like any other style of worship, contains within it implicit and explicit <em>feeling rules<\/em> \u2013 the rules regarding the expression of emotion, including which are expected, encouraged, or regulated otherwise. The questions follow: how could the unique emotional style of Peoples Temple best be understood? What did they value, and what didn\u2019t they? To what extent was this emotional style successful (vis-a-vis maintaining the community, socially and ideologically)? A careful analysis of the affective community present within Peoples Temple at least promises to answer one of Moore\u2019s own core research questions: to what extent the residents of Jonestown responded to familiar forms of worship without critiquing the content (which will be returned to shortly).<\/p>\n<p>Emotions have been loosely mentioned in various analyses and discussions, not only of the Temple, but within the wider literature dealing with New Religious Movements and \u2018charismatic relationships\u2019 in general. Despite the width and breadth of methodological difference, emotions are touched upon in a similar manner in a variety of analyses (despite this, they are rarely analysed themselves). In his discussion of charismatic leadership, sociologist Doyle Paul Johnson stated one aim of the leader figure is to \u2018make the members as dependent as possible upon the leader\u2026 for meeting their social, <em>emotional<\/em>, and material needs\u2019 (emphasis added).<a title=\"\" href=\"#_ftn13\" name=\"_ftnref13\">[13]<\/a> Lorne L. Dawson\u2019s article, <em>Psychopathology and the Attribution of Charisma<\/em>, similarly emphasises the structural basis of the charismatic relationship as resting on \u2018a relationship of <em>great emotional intensity<\/em>.\u2019<a title=\"\" href=\"#_ftn14\" name=\"_ftnref14\">[14]<\/a> Len Oakes, in his discussion of the \u2018charismatic personality,\u2019 argues that individuals join charismatic groups in order to \u2018experience intense love,\u2019 which is strongly reminiscent of Durkheim\u2019s concept of collective effervescence.<a title=\"\" href=\"#_ftn15\" name=\"_ftnref15\">[15]<\/a> All of this is to say, simply, that emotion has often been loosely discussed but rarely ever critically analysed in discussions of Peoples Temple and the wider literature, barring a few notable exceptions.<a title=\"\" href=\"#_ftn16\" name=\"_ftnref16\">[16]<\/a><\/p>\n<p>Naturally, this call-to-attention also applies to other groups which have been looked at comparatively, and it opens a wide range of potential study. What differences would be found in an analysis of the emotional style of Peoples Temple versus one conducted on Father Divine\u2019s International Peace Mission? Existing contemporarily, and in close geographic and cultural proximity to one another, it seems any detailed comparative analysis would have to examine if, where, and why the emotional styles of these groups diverged, as well as the potential impact on their historical development. Internally, an analysis of emotional styles could also help answer the question of why the loyalty of African Americans within the Temple surpassed that of its (much smaller) white membership \u2013 a distinction raised by Mary M. Maaga in her fascinating study titled <em>Hearing the Voices of Jonestown<\/em>.<a title=\"\" href=\"#_ftn17\" name=\"_ftnref17\">[17]<\/a> Yet these are not the only research areas which benefit. A more complete understanding of the role of emotion within Jonestown promises to open new angles of research on the link between emotions and political or social mobilisation, as well as helping to develop an historical framework through which a better understanding of human experience and motivation can be better analysed.<\/p>\n<p>But what would an emotional analysis of Jonestown look like? It could, for example, take a structurally linguistic approach similar to Reddy in looking for <em>emotives<\/em> in various forms of sources, written and audial. What would the emotional management style of Peoples Temple look like \u2013 how was the use of emotives encouraged, regulated, or dismissed, and what does this tell us about the community? What were the intellectual foundations of their understanding of human emotion, and how was this implicit in their language and ritual? One could also take the approach of Rosenwein, and narratively detail the emotional norms that are both articulated and implied within the Temple to uncover \u2018systems of feeling.\u2019 Furthermore, Rosenwein suggests that \u2018historians interested in the \u201ccollective emotions\u201d of crowds should consider the emotional community (or communities) to which members of the crowd largely belong.\u2019<a title=\"\" href=\"#_ftn18\" name=\"_ftnref18\">[18]<\/a> This applies directly to Peoples Temple, and could spur an interrogation of competing emotional styles within the Temple based on demographics, among other metrics.<a title=\"\" href=\"#_ftn19\" name=\"_ftnref19\">[19]<\/a>An approach in the style of Rosenwein could go a long way to answering why some rituals or practices of the Temple were much more strongly internalised by some groups rather than others.<a title=\"\" href=\"#_ftn20\" name=\"_ftnref20\">[20]<\/a><\/p>\n<p>One could also take an approach which has gathered steam largely among social scientists with a focus on <em>practice<\/em>. Also in the field of history, Monique Scheer has developed a framework of emotions as practice inspired by French sociologist Pierre Bourdieu, which looks at emotions not as something that <em>happens <\/em>to us, but as something we do. As such, this method would encourage us to look at <em>change<\/em> in historical emotion, not only because of the language or norms associated with said emotions, but also because of \u2018changes in the practices in which emotion is embodied.\u2019<a title=\"\" href=\"#_ftn21\" name=\"_ftnref21\">[21]<\/a> This is important for a number of reasons, not simply because of the methodological adjustment away from the primacy of language. It is also important in light of contemporary statements about Jones, such as those made by J. Alfred Smith in claiming that Jones changed his message yet not his \u2018style.\u2019 As such, the impact of emergency meetings in Jonestown known as White Nights, struggle sessions, and other interrogative practices must be analysed for their impact on the Temple particularly after the move to Jonestown.<\/p>\n<p>The theoretical differences between these models are considerable, and it is regrettable that this piece cannot be afforded the depth of analysis to them that this author would like.<a title=\"\" href=\"#_ftn22\" name=\"_ftnref22\">[22]<\/a> The purpose of this short essay is rather to suggest three things: that methods for studying the emotions exist, and are being continually developed; there is clear motivation to study the emotional community of Peoples Temple as a natural progression of research; and finally, that the source material is awash with evidence \u2013 spoken, written, and recorded \u2013 that has yet to be examined. The final point informs the last section of this essay. A few examples will be presented, with suggestions for how they could be analysed considering various emotional methodologies. The purpose of this will simply be to demonstrate the value of a re-examination of the source material, in the hopes of spurring a profitable academic discussion on the merits of such approaches.<\/p>\n<p><strong>Emotion in Jonestown<\/strong><\/p>\n<p>There exists a plethora of examples to choose from regarding the perception and practice of emotions within the Temple. Of particular value are the audio recordings produced by the Temple of a number of services \u2013 sermons, meetings, and the infamous White Nights to name but a few. This section will demonstrate not only that people felt things \u2013 a truism that needs no analytical support \u2013 but rather that <em>feeling<\/em>, in and of itself and according to its various expressions, was important to Jim Jones, the wider leadership and even the Jonestown community themselves.<\/p>\n<p>On the night of March 20, 1978, a White Night was held within the pavilion of Jonestown, formally known as the Peoples Temple Agricultural Project. Here we see Jones indicate a distinct attention paid to the emotions of each individual member:<\/p>\n<blockquote><p>I don\u2019t look when you\u2019re talking to me, I study faces and expressions, and you learn a lot by doing so. All of you ought to study your neighbour, when certain comments are made.<a title=\"\" href=\"#_ftn23\" name=\"_ftnref23\">[23]<\/a><\/p><\/blockquote>\n<p>Faces and expressions are uniquely important because they are a primary way in which human beings communicate their feelings. As any good public speaker knows, reading the room is important and made possible by studying the faces of the people you are speaking to, rather than speaking to an amorphous crowd. In the context of Jonestown, it is made considerably more interesting by Jones\u2019 paranoid focus on sedition and betrayal. This is made clear further into the tape when he states:<\/p>\n<blockquote><p>Maybe there\u2019s some knowledge of our activities and mood. Mood\u2026 We have reason to\u2013 to believe somebody might be predicting a little bit of our mood and behaviour too accurately.<a title=\"\" href=\"#_ftn24\" name=\"_ftnref24\">[24]<\/a><\/p><\/blockquote>\n<p>Mood was important particularly within the confines of the Agricultural Project because mood could indicate loyalty or betrayal. Loyalty to the community, being one of its foremost values, was thus subject to social scrutiny. This need to scrutinise loyalty certainly developed alongside Jones\u2019 own intense sense of paranoia, but what is of interest in this analysis is how this individual feeling was communicated, internalised, and often reciprocated among the rest of the community. Paranoia was certainly a community feeling for many within the confines of the Agricultural Project (although that is not to say <em>everyone<\/em> felt that way), but in the case of Jonestown we see the weaponization of paranoia as a political tool \u2013 one which had the social aim of regulating dissent (which isn\u2019t to say, either, that this was always successful).<\/p>\n<p>Concerns around mood were not entirely predicated upon negative emotion alone. Jones personally held a fascination with leader adoration from his earliest days. In a booklet entitled \u201cPastor Jones Meets Rev. M. J. Divine,\u201d published in 1959 and circulated among the blossoming church which Jones was building, Jones states:<\/p>\n<blockquote><p>I was nauseated by what seemed to be personal worship to their leader. None the less when I would pause to think and be fair in my judgment, I could not help but see a peace and love that prevailed generally throughout the throng of enthusiastic worshippers. Every face was aglow with smiles and radiant friendliness.<a title=\"\" href=\"#_ftn25\" name=\"_ftnref25\">[25]<\/a><\/p><\/blockquote>\n<p>Jones not only addresses negative impressions of what he perceived to be leader worship, but here we actually see him approve of and defend it. Whilst the rhetorical device used here is an interesting one, for the purpose of this analysis what is more interesting in his deliberate notation of <em>smiles<\/em> and <em>radiant friendliness<\/em>. For Jones, one of the most crucial aspects of a congregation such as Father Divine\u2019s was the expression of love, or the communal feeling of love as presented and generated by individuals. This document, circulated during the Temple\u2019s early years among its members, explicitly demonstrates that Jones considered this important \u2013 at least, important enough to document and circulate among congregants. A key aspect of worship, Jones believed, was the expression of love toward your congregation and your pastor, and this author believes maintaining this style of positive reinforcement was a primary aim of Jones throughout the lifespan of Peoples Temple.<\/p>\n<p>As aforementioned, the work of Milmon F. Harrison has suggested that a core value of African American worship styles throughout the 20<sup>th<\/sup> century was the right to free and ecstatic emotional expression. This is akin to what Emile Durkheim, esteemed French sociologist, would have referred to as \u2018collective effervescence.\u2019<a title=\"\" href=\"#_ftn26\" name=\"_ftnref26\">[26]<\/a> It is clear that this was a style still maintained by Jones and the congregation, and one need only view footage of Jones\u2019 faith healings to see this in full display. Realistically, almost any of Jones\u2019 sermons can be employed to demonstrate such a fact, and the recorded audio tapes are awash with interjections made by the congregation which, if they can be surmised, are composed primarily of cheering, whooping, hollering, clapping \u2013 along with shouts of \u2018Amen!\u2019 and such. This \u2018call-and-response\u2019 style of preaching is one that relies not only upon the direction of the speaker \u2013 in most cases, but not always, Jones \u2013 but also upon the involvement of the congregation. In the example quoted beneath, we see Jones halt a meeting to question why an individual at the back of the room was not clapping during a pause in his dialogue. Jones admonishes the individual as such<em>:<\/em><\/p>\n<blockquote><p>Do you realise how wilful and daring you are to my office, Mrs. Butler, by saying you\u2019ve got nothing to clap about? [Pause] Do you realise how much you\u2019re daring to my power, and I must prove my power, no matter how much I love you, \u2018cause\u00a0 you say you\u2019ve got nothing to clap about tonight?<a title=\"\" href=\"#_ftn27\" name=\"_ftnref27\">[27]<\/a><\/p><\/blockquote>\n<p>Clapping in this analysis is to be understood as an inherently emotional practice \u2013 because people clap not simply to express approval, gratitude, excitement, happiness, or concurrence with a statement made or action performed, but in order to actually generate, or <em>practice<\/em>, those feelings. To Jones, this refusal to clap indicates a direct challenge to his position and power. To the reader, especially one informed by Practice Theory, this confirms that whilst the <em>emotional style<\/em> of Peoples Temple was a largely successful one, it did not have the desired effect upon everyone. This indeed goes a long way toward answering Rebecca Moore\u2019s astute question of <em>to what extent individuals within the Temple responded to traditional forms of worship without critiquing the content<\/em>. Mrs. Butler, the individual in question in the above source, provides a clear example that certainly not <em>everyone<\/em> internalised the content without question.<\/p>\n<p>However, there is evidence to suggest that a large portion of the community indeed responded to traditional forms of worship without critiquing the content \u2013 and that maybe the question is not so clear cut. Presented below is an excerpt from another of Jones\u2019 sermons, with the call-and-response inputs noted.<\/p>\n<blockquote><p><strong>Jones<\/strong>: You peoples gripe and complain, you\u2019re never sorry \u2013 [erupts angrily] \u2013 don\u2019t you have any enemies that are greater than any difference you have with somebody here in Peoples Temple?<\/p>\n<p><strong>Crowd<\/strong>: [Cheers, applause \u2013 vocal calls of \u2018That\u2019s right!\u2019]<\/p>\n<p><strong>Jones<\/strong>: Don\u2019t you have something worse back there to hate? Didn\u2019t you come out of something worse?<\/p>\n<p><strong>Crowd<\/strong>: [Cheers, applause]<\/p>\n<p><strong>Jones<\/strong>: Don\u2019t you have some relatives you could hate?<\/p>\n<p><strong>Crowd<\/strong>: [Cheers, applause]<\/p>\n<p><strong>Jones<\/strong>: You hate their ways and what they\u2019ve done?<\/p>\n<p><strong>Crowd<\/strong>: [Cheers, applause, and vocalisations of \u2018That\u2019s right!\u2019 and \u2018Amen!\u2019]<a title=\"\" href=\"#_ftn28\" name=\"_ftnref28\">[28]<\/a><\/p><\/blockquote>\n<p>This is interesting because here we have the community\u2019s approval (and thus a reinforcement) of Jones\u2019 message \u2013 that Jonestown residents should hate their relatives back home, as opposed to have a negative opinion of something occurring within the confines of the Project. Thus, it appears safe to suggest that a large portion of the group did indeed respond to these traditional forms of worship without necessarily critiquing the content. If a large enough portion did critique it, then the structure of the sermon or meeting would have collapsed entirely.<\/p>\n<p>Why is this important? Timothy J. Nelson, another sociologist specialising in black religiosity, has emphasised the role of the \u2018feedback effect\u2019 present in public speaking scenarios: the speaker makes a claim, which is then reflected back through the approval of the audience, which thus reinforces the speaker\u2019s belief in the subject matter which is being discussed. As Nelson puts it, this is a structure \u2018in which the actions of one party affect the actions of a second party which in turn amplify the actions of the first party and so on.\u2019<a title=\"\" href=\"#_ftn29\" name=\"_ftnref29\">[29]<\/a> Particularly in the rigid environment of Jonestown, which prohibited much criticism for a number of reasons, this could certainly have had the effect of radicalising communal feeling. Nelson further notes, echoing the suggestions made by Practice Theorists, that the \u2018feeling rules\u2019 present in such services do not just encourage the <em>display<\/em> of the correct emotions, but actually motivates actors to <em>feel<\/em> the emotion required. This is an established concept in our current understanding of emotions, one commonly referred to as deep acting. Clapping, and the call and response method, are not only important because they demonstrate approval or gratitude, but because they engender the very feelings themselves within bodily practice. Thus, the failure to clap itself can be indicative of the failure of the emotional practices or the ideological content being presented to resonate successfully with an individual.<\/p>\n<p>The view which Jones took on emotion could probably be described in a contradictory manner as both useful and as a hindrance. Take, for example, his comments recorded in the Spring of 1978 during a meeting. Here, expressing his disgust at the lack of apparent moral integrity of his followers, as well as their supposed laziness, Jones states:<\/p>\n<blockquote><p>And the only way you make decent people, Mao says, is out of the barrel of a gun\u2026 I bet you \u2013 I put my gun on you, I bet you\u2019d work all night without stopping.<a title=\"\" href=\"#_ftn30\" name=\"_ftnref30\">[30]<\/a><\/p><\/blockquote>\n<p>Here, Jones succinctly demonstrates his own understanding of fear as a motivator \u2013 a tool which was certainly useful to a point in achieving his goals. Furthermore, he seeks to shape the way fear itself is expressed through his communication of it \u2013 the idealised form of fear would encourage individuals to work harder, whilst a more negative portrayal could indicate abdication or escape.<\/p>\n<p>At the same time, emotion was certainly understood to have a somewhat destabilising effect. During the infamous Death Tape, which has preserved some audio of the tragedy which occurred in November 1978, Jones can repeatedly be heard telling the crowd:<\/p>\n<blockquote><p>Peace \u2013 Keep your emotions down. Keep your emotions down.<a title=\"\" href=\"#_ftn31\" name=\"_ftnref31\">[31]<\/a><\/p><\/blockquote>\n<p>To the historian with an eye to emotions, this is indicative of the general unpredictability of emotives and emotional practices. No one style can ever guarantee the response or responses of a crowd to an emotive stimulus, and thus not always are the correct or preferred emotions performed. In the case of Tape Q042, the desire to stifle the emotions of the crowd comes from the tension between achieving the aim of the leadership (\u2018revolutionary suicide\u2019), and the way various, internalised emotional expressions deterred or detracted from that aim.<\/p>\n<p><strong>Concluding Remarks<\/strong><\/p>\n<p>A few short examples have been provided here, and indeed an exhaustive analysis is far outside of the scope of this piece. This author has aimed to demonstrate three key points: that emotions are an important aspect of historical study; that research has touched upon yet not fully developed this aspect particularly in regards to Peoples Temple and other comparative groups; and finally that the source material is rich with detail for analysis which can open up areas of further investigation. In many ways, academic development in this area can improve our understanding not only of lived experience, but also of the unique role our emotions play in decision making \u2013 from decisions within personal relationships to a larger scale.<\/p>\n<p>Specific to Peoples Temple, however, an emotion analysis has the potential to develop our understanding of a number of key questions, such as the question of <em>how <\/em>and <em>why<\/em> the mass-murder\/suicides of 1978 took place.<a title=\"\" href=\"#_ftn32\" name=\"_ftnref32\">[32]<\/a>Further issues, such as the issues of demographic receptiveness to Temple practice and both the nature and location of power within Temple hierarchy, could also be resolved through the writing of a history with apt attention to emotion. If the motivations of actors in the past can better be understood, then a more complete analysis of actions taken can be achieved. Work in this regard is currently being conducted through the development of this author\u2019s PhD thesis, with the aim of better humanising the decisions of historical actors that have not been afforded their due agency in popular culture. As such, it will seek to demonstrate that whilst the Temple was unique in a number of ways, the social forces which contributed to the mass-murder\/suicides of 1978 are the same social forces which act upon us all, every day in every capacity, in varying manners and forms. By better understanding this fact, we can diminish the chance of such tragedies occurring once more.<\/p>\n<p><b>Endnotes<\/b><\/p>\n<div class=\"hangingindent\"><a title=\"\" href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Reddy, William M., \u2018Sentimentalism and Its Erasure: The Role of Emotions in the Era of the French Revolution,\u2019 <em>Journal of Modern History, <\/em>Vol. 72 No. 1 (March, 2000) pp. 109-152.<\/p>\n<p><a title=\"\" href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> Hirsch, Jean-Pierre, <em>La nuit du 4 aou\u02c6t<\/em> (Paris, 1978). Quoted in Reddy, \u2018Sentimentalism and its Erasure,\u2019 p. 135.<\/p>\n<p><a title=\"\" href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> Aulard, Alphonse, <em>Les orateurs de la Revolution: La Legislative et la Convention, <\/em>2 vols. (Paris, 1906) pp. 230-1. Quoted in Reddy, \u2018Sentimentalism and its Erasure\u2019 p. 138.<\/p>\n<p><a title=\"\" href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> Reddy, William M., <em>The Navigation of Feeling: A Framework for the History of Emotions<\/em>, (Cambridge University Press, 2008).<\/p>\n<p><a title=\"\" href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> Perry, Elizabeth J., \u2018Moving the Masses: Emotion Work in the Chinese Revolution,\u2019 <em>Mobilization: an International Journal, <\/em>Vol 7. No. 2 (2002) p.111-128.<\/p>\n<p><a title=\"\" href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> Perry, \u2018Moving the Masses,\u2019 p. 112.<\/p>\n<p><a title=\"\" href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> Perry, \u2018Moving the Masses.\u2019 Here Perry cites Myrdal 1965; Hinton 1967; Snow 1963; Crook and Crook 1979; and Endicott 1991.<\/p>\n<p><a title=\"\" href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> Perry, \u2018Moving the Masses,\u2019 p. 114.<\/p>\n<p><a title=\"\" href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> Corrigan, John, \u2018Emotions and Religion,\u2019 in Matt, Susan J.; Stearns, Peter N. (Eds.), <em>Doing Emotions History<\/em>, (University of Illinois Press, 2014), pp. 143-163; Corrigan, John, \u2018Emotion and Religious Community in America,\u2019 <em>Religion Compass<\/em>, Vol. 4 No. 7 (June, 2010), pp. 452-461.<\/p>\n<p><a title=\"\" href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a> Rosenwein, Barbara H, \u2018Problems and Methods in the History of Emotions,\u2019 <em>Passions in Context, <\/em>Vol. 1 No. 1 (2010) pp. 1-32.<\/p>\n<p><a title=\"\" href=\"#_ftnref11\" name=\"_ftn11\">[11]<\/a> Harrison, Milmon F., \u2018Jim Jones and Black Worship Traditions\u2019 in Moore <em>et al.,<\/em> <em>Peoples Temple and Black Religion<\/em>, pp. 123-140.<\/p>\n<p><a title=\"\" href=\"#_ftnref12\" name=\"_ftn12\">[12]<\/a> Smith, J. Alfred., \u2018Breaking the Silence,\u2019 in <em>Peoples Temple and Black Religion,<\/em> p. 141-165.<\/p>\n<p><a title=\"\" href=\"#_ftnref13\" name=\"_ftn13\">[13]<\/a> Johnson, Doyle Paul, \u2018Dilemmas of Charismatic Leadership: The Case of the Peoples Temple,\u2019 <em>Sociological Analysis<\/em>, Vol. 40 No. 4 (Winter, 1979) pp. 315-323 [p. 321].<\/p>\n<p><a title=\"\" href=\"#_ftnref14\" name=\"_ftn14\">[14]<\/a> Dawson, Lorne L., \u2018Psychopathology and the Attribution of Charisma: A Critical Introduction to the Psychology of Charisma and the Explanation of Violence in New Religious Movements,\u2019<em> Nova Religio: The Journal of Alternative and Emergent Religions<\/em>, Vol. 10, No. 2 (November, 2006) pp. 3-28 [10].<\/p>\n<p><a title=\"\" href=\"#_ftnref15\" name=\"_ftn15\">[15]<\/a> Oakes, Len, <em>Prophetic Charisma: the Psychology of Revolutionary Religious Personalities <\/em>(Syracuse University Press, 1997) p. 159.<\/p>\n<p><a title=\"\" href=\"#_ftnref16\" name=\"_ftn16\">[16]<\/a> The most recent, and most fully developed, example being a reworking of Durkheim\u2019s concept of suicide as social phenomena as a Microsociological study of Jonestown: Abrutyn, Seth; Mueller, Anna S., \u2018The Socioemotional Foundations of Suicide: A Microsociological View of Durkheim\u2019s Suicide,\u2019 Sociological Theory, Vol. 32 No. 4 (December, 2014) pp. 327-351.<\/p>\n<p><a title=\"\" href=\"#_ftnref17\" name=\"_ftn17\">[17]<\/a> Maaga, Mary M., <em>Hearing the Voices of Jonestown <\/em>(Syracuse University Press, 1998).<\/p>\n<p><a title=\"\" href=\"#_ftnref18\" name=\"_ftn18\">[18]<\/a> Rosenwein, \u2018Problems and Methods,\u2019 p. 12.<\/p>\n<p><a title=\"\" href=\"#_ftnref19\" name=\"_ftn19\">[19]<\/a> Rosenwein, \u2018Problems and Methods,\u2019 p. 12.<\/p>\n<p><a title=\"\" href=\"#_ftnref20\" name=\"_ftn20\">[20]<\/a> Rosenwein, \u2018Problems and Methods,\u2019 p. 11.<\/p>\n<p><a title=\"\" href=\"#_ftnref21\" name=\"_ftn21\">[21]<\/a> Scheer, Monique, \u2018Are Emotions a Kind of Practice? (And is That What Makes Them Have a History?) A Bourdieuian Approach to Understanding Emotion,\u2019 <em>History and Theory,<\/em> Vol. 51, No. 2 (May 2012), pp. 193-220; Davison, Kate; Jalava, Marja; Morosini, Guila; Scheer, Monique; Steenbergh, Kristine; van der Zande, Iris; Zwicker, Lisa Fetheringill, \u2018Emotions as a Kind of Practice: Six Case Studies Utilizing Monique Scheer\u2019s Practice-Based Approach to Emotions in History,\u2019 <em>Cultural History, <\/em>Vol. 7 No. 2 (2018), pp. 226-238 [236-7].<\/p>\n<p><a title=\"\" href=\"#_ftnref22\" name=\"_ftn22\">[22]<\/a> Discussion of Reddy, Rosenwein, and Scheer (among others) can be found in: Plamper, Jan, <em>The History of Emotions: an Introduction<\/em>, (Oxford University Press, 2015).<\/p>\n<p><a title=\"\" href=\"#_ftnref23\" name=\"_ftn23\">[23]<\/a> The Jonestown Institute, \u2018White Night in Jonestown, Q833,\u2019 originally produced March 20 1978, accessible from: <a href=\"https:\/\/jonestown.sdsu.edu\/?page_id=27599\">https:\/\/jonestown.sdsu.edu\/?page_id=27599<\/a>, accessed on 15\/8\/20, last updated 18\/4\/19.<\/p>\n<p><a title=\"\" href=\"#_ftnref24\" name=\"_ftn24\">[24]<\/a> The Jonestown Institute, \u2018White Night in Jonestown, Q833.\u2019<\/p>\n<p><a title=\"\" href=\"#_ftnref25\" name=\"_ftn256\">[25]<\/a> The Jonestown Institute, \u2018Pastor Jones Meets Rev. M. J. Divine\u2019 (1959), p. 6 accessible from: <a href=\"https:\/\/jonestown.sdsu.edu\/?page_id=13779\">https:\/\/jonestown.sdsu.edu\/?page_id=13779<\/a> accessed on 20\/08\/20, last updated 12\/05\/20.<\/p>\n<p><a title=\"\" href=\"#_ftnref26\" name=\"_ftn26\">[26]<\/a> Durkheim, Emile, <em>The Elementary Forms of Religious Life<\/em> (1995 [1912]).<\/p>\n<p><a title=\"\" href=\"#_ftnref27\" name=\"_ftn27\">[27]<\/a> The Jonestown Institute, \u2018Transcript of FBI Tape Q807,\u2019 accessible from: <a href=\"https:\/\/jonestown.sdsu.edu\/?page_id=27597\">https:\/\/jonestown.sdsu.edu\/?page_id=27597<\/a>, accessed on 16\/8\/20, last updated 18\/2\/16.<\/p>\n<p><a title=\"\" href=\"#_ftnref28\" name=\"_ftn28\">[28]<\/a> The Jonestown Institute, \u2018FBI Tape Q242\u2019 (August 19, 1978), accessible from: <a href=\"https:\/\/jonestown.sdsu.edu\/?page_id=27392\">https:\/\/jonestown.sdsu.edu\/?page_id=27392<\/a>, accessed on 16\/8\/20<\/p>\n<p><a title=\"\" href=\"#_ftnref29\" name=\"_ftn29\">[29]<\/a> Nelson, Timothy J., \u2018Sacrifice of Praise: Emotion and Collective Participation in an African-American Worship Service,\u2019 <em>Sociology of Religion<\/em>, Vol. 57 No. 4 (Winter, 1996) pp. 379-396 [392].<\/p>\n<p><a title=\"\" href=\"#_ftnref30\" name=\"_ftn30\">[30]<\/a> The Jonestown Institute, \u2018Transcript of FBI Tape Q963,\u2019 ( c. May 1978), accessible from: <a href=\"https:\/\/jonestown.sdsu.edu\/?page_id=68782\">https:\/\/jonestown.sdsu.edu\/?page_id=68782<\/a> Accessed on 26\/08\/20, last updated 26\/11\/2019.<\/p>\n<p><a title=\"\" href=\"#_ftnref31\" name=\"_ftn31\">[31]<\/a> The Jonestown Institute, \u2018Transcript of FBI Tape Q042,\u2019 (November 18, 1978) accessible from: <a href=\"https:\/\/jonestown.sdsu.edu\/?page_id=29083\">https:\/\/jonestown.sdsu.edu\/?page_id=29083<\/a> accessed on 26\/08\/20, last updated 30\/05\/2020.<\/p>\n<p><a title=\"\" href=\"#_ftnref32\" name=\"_ftn32\">[32]<\/a> This area has been touched upon regarding collective emotion, see: Abrutyn, Seth; Mueller, Anna S., \u2018The Socioemotional Foundations of Suicide: A Microsociological View of Durkheim\u2019s Suicide,\u2019 <em>Sociological Theory<\/em>, Vol. 32 No. 4 (December, 2014) pp. 327-351.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>(Connor Ashley Clayton holds an MA in Modern History from from The University of Warwick, and a PhD from Queen Mary University of London. He is a regular contributor to the jonestown report. His complete collection of articles for this site is here. He can be reached at\u00a0connorclayton96@gmail.com.)\u00a0 The study of Peoples Temple is a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":102488,"menu_order":21,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-102128","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/jonestown.sdsu.edu\/index.php?rest_route=\/wp\/v2\/pages\/102128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jonestown.sdsu.edu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jonestown.sdsu.edu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jonestown.sdsu.edu\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jonestown.sdsu.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=102128"}],"version-history":[{"count":7,"href":"https:\/\/jonestown.sdsu.edu\/index.php?rest_route=\/wp\/v2\/pages\/102128\/revisions"}],"predecessor-version":[{"id":130061,"href":"https:\/\/jonestown.sdsu.edu\/index.php?rest_route=\/wp\/v2\/pages\/102128\/revisions\/130061"}],"up":[{"embeddable":true,"href":"https:\/\/jonestown.sdsu.edu\/index.php?rest_route=\/wp\/v2\/pages\/102488"}],"wp:attachment":[{"href":"https:\/\/jonestown.sdsu.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=102128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}